As we all know the Super Bowl is coming up on Sunday. Well, with the Super Bowl that means only one thing for those that are not into the game itself, the Commercials!
Super Bowl commercials have become an iconic aspect of the annual championship game. Every year, advertisers compete to create the most memorable, funny, or thought-provoking ad that will air during the broadcast. It is one of the most-watched TV events of the year, drawing millions of viewers across the country and around the world. Companies invest millions of dollars in producing, airing, and promoting these ads, hoping to gain maximum exposure and reach their target audience.
In recent years, the trend in Super Bowl commercials has been to create ads that are not only entertaining but also meaningful. Many companies aim to create a message that resonates with their target audience, whether it's promoting a cause, showcasing a product, or just making people smile. This trend has only accelerated in recent years, as companies have come under increased pressure to create commercials that are socially responsible and in line with their values.
One of the most memorable Super Bowl commercials of recent years was Coca-Cola's "It's Beautiful" ad, which aired during Super Bowl XLVIII in 2014. The ad featured people from different cultures and backgrounds singing "America the Beautiful" in a variety of languages, with the message of unity and inclusiveness. This ad was widely praised for its positive message and touched a chord with many viewers.
Another memorable Super Bowl commercial was the "Dreams" ad that aired during Super Bowl LI in 2017. This ad, created by Honda, showcased people pursuing their dreams and overcoming obstacles, with the tagline "Sometimes you gotta trust your crazy ideas." The ad was well-received by viewers and became one of the most talked-about commercials of the game.
In recent years, companies have also been using the Super Bowl to promote their products in creative and innovative ways. For example, the ad for Amazon's Alexa, which aired during Super Bowl LII in 2018, showed the voice-activated device coming to life and interacting with celebrities like Gordon Ramsay and Cardi B. The ad was both entertaining and effective, helping to raise awareness of Alexa and increase sales of the product.
Of course, not all Super Bowl commercials are serious or meaningful. Some of the most memorable ads in recent years have been those that are just plain funny. For example, the "Kiss Cam" ad that aired during Super Bowl LIII in 2019, created by Pringles, showed a man getting the chance to kiss his crush on the kiss cam. The ad was a hit with viewers and helped to boost sales of Pringles.
In conclusion, Super Bowl commercials have come a long way over the years, from simple advertisements to complex and meaningful messages. Whether they are promoting a product, a cause, or just making people smile, Super Bowl commercials have become an integral part of the annual championship game. Companies invest millions of dollars in creating and airing these ads, hoping to reach their target audience and create a lasting impression. And for many viewers, the commercials are just as much a part of the Super Bowl experience as the game itself.
